You’ve been tapped by a client on Dribbble, and they’re interested in moving forward with you for their project. Now it’s time to create a winning Project Proposal that sets you up for success and demonstrates your value.
Before You Create the Proposal
One of the most important parts when starting any new project is to work out as many details as you can with the client before starting your Project Proposal. This isn't always possible, but your goal should be to clarify details so there's no confusion about the budget, the timeline, what's being provided, and when it's being provided.
Writing The Proposal
Title: The title should represent the project in question and help you easily scan between multiple projects. For example, [Logo project] may not be as helpful as [Mountain Logo for EchoPeak].
Tip: Keep in mind the character limit! (40 characters)
Description: The description must be thorough, outlining every relevant detail of the project to ensure clarity and avoid misunderstandings. The box has a minimum of 50 characters, so make sure you're thorough with your description. It's common to start with a short sentence describing the overall project, followed by a basic outline or list of any/all of the following:
- Start Date
- Milestones: Specific milestones should be defined for every step of the project. Milestones should not only be specific achievements but also specific dates. For example:
Sketches - July 1st
First Draft - July 8th
Final Version - July 15th
- Cost for stock media or other third-party design assets (if not provided): Some projects will require you to do some research and discovery, which can include purchasing assets like fonts, graphics, stock photography, etc. Charge accordingly.
- Number of revisions/review rounds: Let the client know how many times they can ask you to make changes. This will prevent abuse and save both of you time. For example:
Round 1: Sketches and concepts, select 2.
Round 2: 2 options, select final.
Round 3: Final Approval
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Final Deliverables:
- Detailed List: Clearly outline all deliverables, including file types, sizes, and whether source files or only the end product will be provided.
- Resolution and Quality: Specify resolution and quality requirements, ready for print or digital, etc.
- Usage Rights: Define the usage rights and licenses, indicating if the client has full ownership or limited rights.
- Scope changes and extending projects: There could always be unforeseen or extra costs that occur outside of the initial project's scope. Clarify what that means for the client (in terms of cost) in the description box as well. This includes:
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- Cost per extra deliverables
- Cost per extra revision
- Cost per extended timeline/deadline
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Setting The Project Cost
Once the project description is complete, you'll need to set the Project Cost. The project cost listed here is the cost before the Designer Platform Fee. This fee will be deducted from the Project Cost at payout. Dribbble Pro members (with an annual subscription) have the added benefit of paying 0% in Designer Platform Fees.
Clients will also incur small Platform and Processing fees in addition to the Project Cost.
To make things simple and transparent, you’ll be able to see the Project Cost, your Payout, and the total Client payment while creating your proposal.
Note: Be mindful of the fees associated with using Dribbble. For a smoother process, include these fees in your cost estimate and inform the client of the total amount when discussing the project.
Their initial budget will be listed under the Project Cost field, enabling you to use it as a guide for your proposed cost.
Note: You can set your cost higher than the client's budget, but be sure to communicate this clearly. Surprising the client with a significantly higher fee without prior notice can lead to misunderstandings.
Third-Party Contracts
While you may use third-party contracts and agreements, please be aware that Dribbble’s terms take precedence over any external agreements. Please refer to our Terms and Conditions for details on cancellations, ownership, and other intellectual property issues.